3 Tips to Getting the Right Promotional USB for Your Business
Posted on: 1 September 2017
Promotional USB drives are one of the newest ways businesses can use to resonate with clients, partners, shareholders and even employees. Not only do they look good, but also they offer the recipient something valuable that they can use for a long time to come. Given the value they offer, recipients are often more ready to read any preloaded sales materials which can lead to more conversions and revenue for your business.
If you're thinking about getting branded memory drives for your business, below are some tips to help you get the greatest value out of your investment.
1. Style
The design/style of the drive should reflect your brand/business. There are thousands of styles currently available in the market. You can ask potential suppliers to show you a catalogue of previous work done to help you decide. A common practice is to fashion the drive after your most popular product or any other model/shape/ form that uniquely identifies your brand.
Most drives are made of plastic, but depending on your budget and needs, you can have them made from wood, cardboard or even metal and leather. Cap-less models are becoming more popular since caps easily get lost. If targeting high-net-worth clientele or partners, do not skimp on the material and design.
2. Cost
After selecting your design, the supplier should give you a quote and make a sample of how the final product should look like before proceeding to mass production. Examine the sample and ensure the quality of housing and the memory chip. How much the project costs depends on the number of drives you want as well as the materials to be used. Printing and engraving have additional charges, and more complex designs will be more expensive than commonly-found designs.
3. Data-load and capacity
Essentially, if you're giving flash drives you should plan for the recipients to use it over and over. Even if the drives are for a company presentation, the drives can come preloaded with the media or information file, but then should be erasable so the drive can be used for other purposes. It is common to give drives with a capacity of 1-2 GB, but you can go higher depending on your application and budget.
Another thing to think about is whether or not to include an Autorun file. The autorun file allows the necessary file to load immediately upon inserting the USB drive into a computer, and is ideal for presentations, so that people can readily view information you want them to see.
However, after the presentation is finished, if the team will be keeping their drives, this facility can become a nuisance to them when they access the drive at other points. You can circumvent this by including an icon asking the team to click through to the right document, rather than automatically launching the file with Autorun.
You should also be sure to code for the Autorun file to run on Mac computers; don't assume that everyone has a Windows computer. Also bear in mind that there are corporate firewalls which restrict autorun operations.
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