Posted on: 23 September 2017
Business cards are essential for any entrepreneur who wants to spread the word about their enterprise. If you have recently set up a business and need to get some business cards designed and printed, here are a couple of things you should keep in mind when the time comes to select a printing company to carry out this task for you:
Don't forgo quality to try to save a few dollars
As the owner of a start-up, you will probably be well aware of how important is it to keep your overheads as low as possible. However, when selecting a printing company to create your cards, it's important not to opt for the cheapest service you can find, just so that you can save yourself a few dollars.
The people whom you give your business cards to will form opinions about both you and your enterprise, based on the quality and style of the card. If the card features a bland design and generic-looking, slightly blurry font, they might conclude that you don't take your business seriously or are not very successful.
Conversely, if you hire a printing company that is known for its amazing graphic design work, to print a creative and eye-catching image on high-quality, robust card paper, the end result will reflect well on both you and your business. People who pick up your card are likely to assume that you are a successful and professional businessperson.
As such, if you can afford to, it is worth opting for a slightly more expensive printing company that is known for delivering high-quality graphic design and printing services.
Ask for samples
Before placing a large order, it's sensible to request samples of a printing company's cards, in various colours, finishes, fonts and weights.
Seeing a company's offerings online is not quite the same as evaluating them in person. When you have a card in your hand, you can see its true colours and can determine how flimsy or robust it feels. It will also give you a chance to check the sharpness of the text and imagery, and allow you to see how various finishes (such as gloss or matte) look in real life.
Whilst requesting samples before you place an order with a particular company will, of course, take extra time, it's an important step which will ensure that you end up completely satisfied with the cards you eventually purchase.Share