Why You Should Embrace Print Marketing to Take Advantage of the Upcoming Holiday Season
Posted on: 3 November 2017
The holiday season is one of the most magical times of the year and if you're in business, you should take full advantage of it. You can get your message in front of people who are celebrating "the holidays" in so many different ways, as whether they celebrate Hanukkah, Kwanzaa or Christmas, they will be on the lookout for bargains and in festive shopping mood. How can you take advantage of some printing solutions, so that you can maximise your sales at the end of the year?
Capitalise on Good Feeling
People like to stay in touch with friends, acquaintances and family members by sending cards over the holiday season. You should keep in touch with all of your previous clients and reach out to some prospects by printing some festive cards and distributing them. You can include your brand colours and your logo, but create a personalised message according to the way that your customers celebrate the season. They are guaranteed to remember the message that you send to them if you brand this way, as those cards that you buy in the store just don't create the same type of magic. While you're at it, get matching envelopes printed with your brand message as well.
Daily Exposure
Once you've connected and made a positive impression, don't stop there and make sure that your good name is around for the following 365 days of the year. While everything seems to be digital these days, a calendar is still a traditional way to adorn those walls and desks with your message. Choose the most appropriate theme for your line of business and include a prominent, but subtle logo or brand message on each of the 12 pages. You can choose desk calendars or wall versions and these are remarkably cost-effective marketing solutions, considering how close your message is to decision-makers throughout the year.
Online and Off-Line
Don't forget the digital revolution, either. Boost your business by advertising a special sale to correspond with the traditional early-season digital rush. Print some flyers which can be inserted in newspapers for weekend distribution, so that people can read all about your online sale extravaganza. If you have a bricks and mortar business, jump on the "Black Friday" revolution that started in the USA but has now spread everywhere. Advertise some loss leaders in your printed holiday flyers to bring people into the store, so that they buy as much as possible.
Take Action before It's Too Late
Now is the time to put your holiday season marketing plan into place, so have a word with your local printer to see how they can help you.
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